New Zealand Cherry Corp. announces the launch of a new partnership with Techrock, part of the Tael ecosystem, to protect fresh cherries as they travel from the pack-house and orchards in Cromwell, in the South Island of New Zealand, to consumers in the China market. Techrock is a 'safe product' ecommerce channel for Chinese consumers. NZ Cherry Corp. will employ the unique anti-counterfeiting technology used on Techrock, and throughout the Tael ecosystem, to protect Chinese customers.